Brand Strategy

1 article

A young man arrives home with vintage MCM bags, greeted by his quirky family, symbolizing MCM's shift towards heritage and human connection.

MCM Embraces Heritage and Human Connection for Handbag Growth

For its winter 2026 campaign, luxury brand MCM unveils a short film by Argentinian director Lucio Castro.

Monique Devereaux·June 8, 2026