Stylish Today

Brand Strategy

2 articles

Luca Benini, founder of Slam Jam, in a modern office, symbolizing the brand's evolution from streetwear to corporate brand elevation consulting.
Culture Club

Slam Jam's Luca Benini Elevates Brands

Slam Jam, the name synonymous with underground streetwear, now generates 60 percent of its sales from a 'brand elevation' unit.

Monique Devereaux·June 20, 2026
A young man arrives home with vintage MCM bags, greeted by his quirky family, symbolizing MCM's shift towards heritage and human connection.
Culture Club

MCM Embraces Heritage and Human Connection for Handbag Growth

For its winter 2026 campaign, luxury brand MCM unveils a short film by Argentinian director Lucio Castro.

Monique Devereaux·June 8, 2026