Despite Saint Laurent's Q1 2026 year-on-year growth, its revenue dipped from €3.3 billion in 2022 to €2.64 billion in 2025. Its revenue dipped from €3.3 billion in 2022 to €2.64 billion in 2025, prompting Kering to introduce an entirely new deputy CEO role for the brand. Anouck Duranteau-Loeper's appointment, effective July 1, 2026, marks a significant executive intervention. While Saint Laurent reports recent growth, its overall revenue decline from its 2022 peak suggests Kering's new leadership is a strategic move to re-energize the brand's long-term trajectory. These leadership changes appear to be a calculated effort to inject fresh impetus and ensure sustained growth for a key brand experiencing recent revenue fluctuations.
A New Leadership Era at Saint Laurent
Anouck Duranteau-Loeper's appointment as Saint Laurent's new deputy CEO, effective July 1, 2026, creates an entirely new leadership position within the brand, according to People Matters Media. Anouck Duranteau-Loeper's appointment confirms Kering's commitment to strengthening Saint Laurent's leadership, signaling a strategic intent beyond routine executive changes.
Kering's Broader Executive Reshuffle
Francesca Bellettini, formerly CEO of Yves Saint Laurent, will assume the role of Deputy CEO of Kering, as reported by luxurytribune. Francesca Bellettini's promotion, alongside Marco Bizzarri's departure from Gucci on September 23, signifies a broad executive restructuring across the luxury group.
Saint Laurent's Performance and Strategic Importance
Saint Laurent's revenue declined from €3.3 billion in 2022 to €2.64 billion by 2025, according to luxurytribune and People Matters Media, representing a €660 million drop. Despite Q1 2026 year-on-year growth reported by Vogue, Kering's unprecedented creation of a Deputy CEO role indicates a strategic response to this significant revenue erosion. Kering's unprecedented creation of a Deputy CEO role suggests minor upticks alone are insufficient to address the long-term trajectory.
Implications for Saint Laurent and Kering
The new leadership structure at Saint Laurent will sharpen brand strategy and operational efficiency, strengthening its position in the competitive luxury market. Kering's executive reshuffle, promoting Bellettini to group Deputy CEO while appointing a new brand-level Deputy CEO, implements a layered approach. A layered approach reflects a belief that Saint Laurent's growth challenges demand both high-level oversight and focused operational leadership, aiming to optimize performance across Kering's luxury portfolio and secure future growth.
Frequently Asked Questions
Who is the new deputy CEO of Saint Laurent?
Anouck Duranteau-Loeper was appointed as the new deputy CEO of Saint Laurent. She previously served as the CEO of Isabel Marant, a French fashion house, bringing a strong background in product and business development to her new role at Kering.
What is the role of the deputy CEO at Saint Laurent?
The deputy CEO role at Saint Laurent is a newly created position designed to strengthen the brand's executive leadership. This role provides additional strategic direction and operational oversight, supporting the brand's long-term growth objectives within the Kering portfolio. The deputy CEO role represents Kering's commitment to proactive management.
What are the recent leadership changes at Saint Laurent?
Recent leadership changes include Anouck Duranteau-Loeper's appointment as the new deputy CEO for Saint Laurent. Additionally, Francesca Bellettini, who led Saint Laurent, was promoted to a group-level Deputy CEO position at Kering, overseeing all brand CEOs. Anouck Duranteau-Loeper's appointment as the new deputy CEO for Saint Laurent and Francesca Bellettini's promotion to a group-level Deputy CEO position at Kering reflect a significant executive reshuffle within the luxury group.
Kering's strategic appointments appear poised to recalibrate Saint Laurent's trajectory, potentially stabilizing its financial health after recent revenue fluctuations.
