Despite Saint Laurent's Q1 2026 year-on-year growth, its revenue dipped from €3.3 billion in 2022 to €2.64 billion in 2025. Its revenue dipped from €3.3 billion in 2022 to €2.64 billion in 2025, prompting Kering to introduce an entirely new deputy CEO role for the brand. Anouck Duranteau-Loeper's appointment, effective July 1, 2026, marks a significant executive intervention. While Saint Laurent reports recent growth, its overall revenue decline from its 2022 peak suggests Kering's new leadership is a strategic move to re-energize the brand's long-term trajectory. These leadership changes appear to be a calculated effort to inject fresh impetus and ensure sustained growth for a key brand experiencing recent revenue fluctuations.
A New Leadership Era at Saint Laurent
Anouck Duranteau-Loeper's appointment as Saint Laurent's new deputy CEO, effective July 1, 2026, creates an entirely new leadership position within the brand, according to People Matters Media. Anouck Duranteau-Loeper's appointment confirms Kering's commitment to strengthening Saint Laurent's leadership, signaling a strategic intent beyond routine executive changes.
Kering's Broader Executive Reshuffle
Francesca Bellettini, formerly CEO of Yves Saint Laurent, will assume the role of Deputy CEO of Kering, as reported by luxurytribune. Francesca Bellettini's promotion, alongside Marco Bizzarri's departure from Gucci on September 23, signifies a broad executive restructuring across the luxury group.
Saint Laurent's Performance and Strategic Importance
Saint Laurent's revenue declined from €3.3 billion in 2022 to €2.64 billion by 2025, according to luxurytribune and People Matters Media, representing a €660 million drop. Despite Q1 2026 year-on-year growth reported by Vogue, Kering's unprecedented creation of a Deputy CEO role indicates a strategic response to this significant revenue erosion. Kering's unprecedented creation of a Deputy CEO role suggests minor upticks alone are insufficient to address the long-term trajectory.
